Marketing and Thinking Deep

In Marketing Metaphoria, a book The first chapter is called, “How to Think Deeply.” In it, the authors describe the results of interviews with top business leaders discussing their biggest challenges. All of them commented on the “depth deficit,” the inability to engage in what they describe as careful and imaginative thinking. The authors explain:

Managers do not think deeply simply by poring over memos and reports, participating in lots of meetings and conference calls, and logging long hours at the office or on the road. We think deeply by applying disciplined imagination to deep insights from consumers (2).

For marketing managers, thinking deeply results in original, creative, and more efficient ideas that apply consumer information to more effective products. Spiritually, “disciplined imagination” means a deep and thorough application of godly concepts. 2 Cor 10:5 says to bring every thought into captivity, evaluating and sorting what enters the mind, testing it against God’s word.

In Albert Barnes’ Bible Commentary, he expands on 1 Cor 14:15 and having the  mind involved in worship:

I will pray with the spirit … – I will endeavor to “blend” all the advantages which can be derived from prayer; I will “unite” all the benefits which “can” result to myself and to others. I deem it of vast importance to pray with the spirit in such a way that the “heart” and the “affections” may be engaged, so that I may myself derive benefit from it; but I will also unite with that, utility to others; I will use such language that they may understand it, and be profited (285).

And I will pray with the understanding also – So that others may understand me. I will make the appropriate use of the intellect, so that it may convey ideas, and make suitable impressions on the minds of others.

The goals of this verse, according to Barnes, are similar to what those in marketing try to achieve: personal (or company) evaluation and deep contemplation of ideas towards the mission of a life (or product) that is more effective, efficient, and enjoyable.


3 thoughts on “Marketing and Thinking Deep

  1. There is research in education on e3: effective, efficient, and engaging instruction. If teaching and learning processes achieve these three aspects, the processes are also enjoyable. But thinking deeply about one’s spiritual status can be more disconcerting than joyful, although the result should be more peace and understanding, if not joy.

  2. I hope I would rather be aware and disconcerted, rather than unaware and content. It is really hard to think deeply about how we’re doing spiritually…ultimately rewarding though?

  3. Yes, the heart is deceitful so we are warned to think about where we are spiritually. And, is it 2 Cor. 13 that says to ‘examine yourself’? And ‘examine yourself to see if you are worthy’ to take the Passover…

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